The Ultimate Guide to AI for CMOs

Here is a comprehensive list of marketing functions where AI tools can dramatically improve your effectiveness, creativity, efficiency, and results. These span across planning, execution, optimization, and analytics—with examples of where tools like ChatGPT, Jasper, Copy.ai, SurferSEO, HubSpot AI, Midjourney, Canva AI, and others come into play.

Strategy & Planning

Marketing Plan Development: Generate 1-page plans or 12-month strategies.
Competitive Analysis: Summarize strengths, weaknesses, positioning.
Brand Messaging Frameworks: AI-generated mission, tagline, brand voice.
Campaign Planning: Map campaigns across multiple touchpoints and channels.
Customer Persona Development: Create and refine buyer archetypes.

Market & Audience Research

Industry Trends & Insights: Summarize new behaviors and consumer shifts.
Audience Segmentation: Cluster by behavior, psychographics, or LTV.
Sentiment Analysis: Scrape and interpret reviews or social comments.
Keyword Research: Identify SEO targets using tools like SurferSEO or SEMrush AI.
Voice of Customer Mining: Extract patterns from reviews and support logs.

Content Creation

Blog Writing: Outline, write, and optimize articles for SEO.
Website Copy: Homepage headlines, CTAs, About pages, service descriptions.
Social Posts: Generate Instagram captions, Tweets, TikToks, LinkedIn posts.
Ad Copywriting: Write variants for Google Ads, Facebook, YouTube.
Email Campaigns: Subject lines, body content, and CTAs in different tones.
Scriptwriting: For videos, podcasts, and webinars.

Content & Social Media Management

Content Calendar Planning: Generate monthly/quarterly publishing plans.
Hashtag Suggestions: Based on topic and target audience.
Best Time to Post: AI analysis of engagement patterns.
Repurposing Content: Turn blog into social posts, emails, and carousel slides.
Campaign Coordination: Assign dates, themes, and deliverables across channels.

SEO & SEM

On-Page Optimization: Meta titles, descriptions, internal linking strategies.
Content Gap Analysis: What your competitors rank for that you don’t.
SEO Audits: Find and fix issues like missing alt text, keyword stuffing, etc.
AI-Powered Keyword Clustering: Segment keywords by intent and topic.
Google Ads Campaign Generation: From keywords to headlines to extensions.

Paid Advertising

Ad Creative Ideas: Facebook, TikTok, YouTube, Display—based on audience.
Split Test Variations: Create 5+ versions for A/B/C testing.
Landing Page Copywriting: High-converting hooks, benefits, testimonials.
Audience Targeting Recommendations: Predictive audiences and personas.
Campaign Optimization: Real-time bid/creative suggestions using AI.

Visual Design & Branding

Moodboard Generation: For branding and campaign concepts.
Image Creation: Midjourney, DALL·E, Canva AI for social or ads.
Ad Creative Templates: Auto-generate layout ideas for campaigns.
Video Editing: Auto-trim, caption, and enhance short-form video (e.g., with Descript AI).
Presentation Decks: Auto-build pitch decks or proposals from bullet points.

Email Marketing

Email Sequences: Welcome series, sales funnels, reactivation flows.
Subject Line Optimization: Generate/test different tones and styles.
Personalization at Scale: Dynamic inserts using CRM data and AI text.
List Segmentation Suggestions: Based on open rates, recency, and behavior.
Drip Campaign Builder: AI-assisted journey logic based on engagement.

Analytics & Reporting

Marketing Performance Summaries: Weekly or monthly wrap-ups via ChatGPT.
Attribution Modeling: AI-assist in analyzing multi-touch funnels.
Dashboard Summaries: Translate Google Analytics data into plain English.
Predictive Modeling: Forecast campaign ROI or customer LTV.
Churn Prediction: Identify patterns leading to unsubscribes or drop-off.

Influencer & Community Marketing

Influencer Discovery: Recommend relevant micro/macro influencers.
DM Templates: Outreach for collaborations or gifting.
Brand Ambassador Playbooks: AI-generated toolkits for rep programs.
Community Engagement Scripts: For Discord, Facebook Groups, Slack, etc.

Website & Funnel Optimization

Landing Page Audits: Suggestions for structure, copy, and layout.
CRO Ideas: Conversion rate testing based on heatmap and session data.
Form Optimization: Reduce drop-off and increase completion rates.
Personalized Experiences: AI-driven content swaps by user behavior.

Sample AI Prompts for Marketers

You are a seasoned social media strategist for [INDUSTRY] brands. Your client, [BUSINESS_NAME], wants to boost engagement on [PLATFORM]. Create a [DURATION]-day content calendar that includes for each day: a post theme, full caption, 5–10 relevant hashtags, and a brief image description tailored to [TARGET_AUDIENCE]. If anything is unclear or you need additional details to improve your response, please ask me for clarification.
You are an expert content marketer and SEO specialist focused on [INDUSTRY]. Your client needs high-impact blog content. Draft a [WORD_COUNT]-word blog post about “[TOPIC]” optimized for the keywords [KEYWORD_LIST], including a compelling introduction, 3–5 subheadings with SEO-friendly titles, and a strong call-to-action. If anything is unclear or you need additional details to improve your response, please ask me for clarification.
You are a data-driven SEO analyst for the [INDUSTRY] sector. Provide a list of [NUMBER] long-tail keywords related to [MAIN_TOPIC] that meet these criteria: monthly search volume ≥ [MIN_VOLUME], competition score ≤ [MAX_COMPETITION], and user intent labeled as [INTENT_TYPE]. Include current estimated metrics for each keyword. If anything is unclear or you need additional details to improve your response, please ask me for clarification.
You are a high-conversion PPC copywriter specializing in [PRODUCT_TYPE]. For a campaign targeting [TARGET_DEMOGRAPHIC] on Google Ads, write [HEADLINE_COUNT] headlines (≤ 30 characters each) and [DESCRIPTION_COUNT] description lines (≤ 90 characters each) that emphasize [UNIQUE_SELLING_POINT] and include a clear call-to-action. If anything is unclear or you need additional details to improve your response, please ask me for clarification.
You are an email marketing strategist for [INDUSTRY]. Design a [SEQUENCE_LENGTH]-email welcome sequence for new subscribers to [NEWSLETTER_NAME]. For each email, include the subject line, preview text, body content focused on [PRIMARY_GOAL], and a CTA that promotes [OFFER]. Ensure a consistent tone and progression of engagement. If anything is unclear or you need additional details to improve your response, please ask me for clarification.
You are a performance marketing analyst experienced in Facebook Ads. Analyze the past [TIME_PERIOD] performance of the “[CAMPAIGN_NAME]” campaign. Highlight the top [TOP_ADS_COUNT] ads by ROI, the most responsive audience segments (by age, gender, or interest), and any significant trends in engagement or conversion rates. Conclude with 3–5 actionable optimization recommendations. If anything is unclear or you need additional details to improve your response, please ask me for clarification.
You are a digital marketing reporting specialist for [INDUSTRY]. Generate a monthly performance report for [CLIENT_NAME] covering: website traffic trends, social media engagement metrics, email open and click-through rates, and conversion rates. For each section, provide key insights, visual summary suggestions, and 3 strategic recommendations for next month. If anything is unclear or you need additional details to improve your response, please ask me for clarification.