About Me

My Story

Hi, I’m John Waddy. I am an entrepreneur who has spent the last three decades providing branding, marketing, and strategic planning services for large and small companies.

I started my career in 1991 with IBM, and in 2001, I left to launch my own branding and marketing agency. In my job as an agency owner and business consultant, I’ve lead hundreds of strategic planning sessions to solve all kinds of challenges from brand positioning and strategy to people and processes.

Across all those conversations, I’ve learned what separates great leaders and companies from the rest of the pack:

• Positioning and competitive differentiation are everything.
• When you make a brand promise, you have to deliver on that promise in your customer experience, every time.
• To deliver on your brand promise, you need the right people and clear, documented processes to guide them.

Without these things in place, you have no roadmap, no playbook, no accountability, and no way to scale your business from good to great.

I started StoryPlan AI to help business owners transform their business from good to great using a simple roadmap powered by AI, team brainstorms, and a company wiki. Whether you struggle with lead generation, sales, operations, or something else, I can help you think through your business, uncover insights, capture what matters, and translate it all into a plan of action. Together we can clarify, codify, and co-create the story, strategy, and systems that will take your business to the next level.